Reporting and organizing your interview insights is super important as you are able to see the common patterns and make conclusions.
- In order to report a customer interview, use the Test Cards you prepared before to systemize your findings on each assumption you tested
- Write down key takeaways and key observations you made: what has stood out? what was an unexpected outcome of the talk?
- Try to be as objective as possible and look out for confirmation bias: it is important to look for differences, rather than try to prove your point.
By the way, you can also use the Experiment Result Canvas to guide the way.
Inspiration from Atlassian Customer Interview Report