If you want to talk to a potential customer
- Find a couple of people who look like a potential user of your product and sit down with them for a cup of coffee.
- Ask them the following questions:
- Their background and objectives (education, career, responsibilities, etc.)
- The single biggest challenge they face and other problems
- The last time they faced this problem
- How does this problem impact their life (money, time the problem costs them)
- How are they currently solving that problem
- What are the problems with the current solution they have
- Is there anything I did not ask that I should have
3. Report your findings and try to find a common pattern in what people are saying. (Hint: use Google Sheets).
If you want to talk to an expert
Experts are a great hack for getting feedback on your idea. They already know a lot about the market and its consumers. Try to find 1-3 of them and ask them for 20 minutes call. It’s even easier to do it remotely these days (try to use Linkedin to reach out 😉 )
- Describe your idea (problem/opportunity spotted - idea/solution in mind - market/segment you want to explore)
- Listen and take notes. Do not reply or try to defend your idea, let the expert speak first
- If you can record the interview, that is even better
Make sure you cover these topics:
- Is it a real problem/opportunity? What evidence do they encounter in their practice?
- Is the market ready for your idea? What is the proof?
- Do they know other companies working on this problem?
- What changes would they implement before launching this idea?