Formulate your initial idea

Formulate your initial idea

🤔 Questions to answer

  • What is the problem?
  • Who has this problem?
  • Why is this a problem?

🧭 What to expect

This step helps you make the first step towards your big dream. Writing down everything that you have imagined and came up with gives you another perspective and helps you see the initial pitfalls that your idea has.

As a result, you will have a first structured version of your idea that will help you define the next steps and move forward.

👣 Steps to take

  1. Write down the idea the way you have it in your mind
  2. Define the problem you want to solve
  3. Define who are you solving the problem for
  4. Use the Problem Statement Canvas to holistically define your problem

Useful tools


Problem Statement Canvas


Golden Circle Canvas

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