🤔 Questions to answer
- How is the problem solved now?
- Why the current solutions do not work?
- How can I improve the current solution?
- Who are the other companies in my market?
- What are their strengths and weaknesses?
🧭 What to expect
In this step, you will make your first market research and see how your problem is being solved now. This will help you to understand your customers better, find your free spot in the market and give you some inspiration for your own solution.
As a result, you will know your main potential competitors, their strengths and pitfalls.
👣 Steps to take
- Gather a list of your competitors
- Map out your competitor landscape using two main characteristics that customers care for
- Evaluate the competition using SWOT Canvas
⚒ Useful resources
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