What is it? A canvas that helps you step into the shoes of your customer and understand them better.
Why? Customer is the one buying your product, so seeing the world through their eyes will give you a clearer picture of how your product can bring value into their lives
How? Think of your customer, what they might like, might dislike, what are their hopes, fears and needs. Fill in the canvas and analyse which parts of the canvas need further validation. Probably, all of it 🧐
Get the full canvas here