Define your customer
๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ง

Define your customer

๐Ÿค” Questions to answer

  • Who am I solving the problem for?
  • What are the characteristics of the target audience?
  • In which context do they experience the identified problem?
  • Who do I expect to be the early adopters of my idea?

๐Ÿงญ What to expect

This step helps you to define your customer portrait and identify their main qualities. As your customers pay for your product, you have to know them pretty well to satisfy their needs and provide them with value.

As a result, you will know who may be your target customer, their traits, goals and problems. You will test this later in the next steps.

๐Ÿ‘ฃ Steps to take

  1. Define the first draft of your customer segment
  2. Customer jobs are defined
    Pains are defined
    Gains are defined
  3. Create your first customer persona

โš’ Useful tools

Must-have

๐Ÿ“ƒ
Value Proposition Canvas
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Persona Canvas

Nice-to-have

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Customer Journey Canvas
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Empathy Map Canvas

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Want to know more?

Contact us via contact@buildupcamp.com to learn how to use these templates, get more resources and launch your idea into space ๐Ÿš€