What is it? A tool to get an overview of the essential parts of your prototype and understand how they impact the customer experience
Why? While you might think a great design and cool visuals are the most essential parts of your idea, your first focus should be on what actually brings the value to your customers - the functionality. This canvas will help you prioritize your work.
How? Start with customer jobs and benefits you bring. Move to your promise - what your customers should expect - and your key features. From this analysis you should get a better understanding of what is essential to your prototype right now. Start with a fishbone 🐟 and iterate after.
Get the full canvas here