🤔 Questions to answer
- How am I going to solve the problem?
- What is the minimal product I can offer to our customers?
- What are the necessary parts of my product without which I won't be able to sell it?
🧭 What to expect
This step brings you even closer to making it big: you will build something today. Well, maybe not today, but here you will build the first version of your product - something that solves the problem you have validated before. All you need is to identify the must-haves of your prototype - the essential parts without which your product won't work and sell and then, build it.
As a result, you will have the first version of your product that you will have to test later with your customers to improve and find the best way to solve your problem.
7 golden rules of prototyping
- Obey the law of market failure
- Make sure you are building the right IT, before you build it RIGHT
- Don't get lost in thought land
- Trust only in your data
- Prototype it
- Say it with numbers (use "XYZ hypothesis: X% of Y will Z" to gather the insights properly)
- Think global, test local
👣 Steps to take
- Isolate the key assumptions, personas and results from previous stages (use Design Criteria and Prototype canvases to guide you)
- Choose a type of prototype
- Make a market engagement hypothesis (use the test card)
- Build the first prototype
⚒ Useful resources
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